Pay For Performance ... not for someone else's IPO

The Best Bang for your PPC Buck is right here ...

Having been in the business of Pay Per Click search engines since the model was invented, and having started new trends in the industry that are now accepted standards, we feel safe in saying that we know a thing or two about what advertisers want, and how best to serve their needs....

Better, Easier Keyword Management We employ a simpler "Many keywords to one link" system. Easier to manage, and more robust than typical PPC systems, we only require you add one title, description, and URL, and then apply as many keywords as you want to it. Making changes to your listing is only one step, rather than having to replicate your change in title for 1,000 keywords, 1,000 times. Acceptance of complex Excel Spreadsheets Our system will automatically create a multi-sheet MS Excel (or OpenOffice) compatible spreadsheet where you can easily make bid changes offline, and then upload them to our system in bulk. Opt-In Lexical Matching. You can elect to allow any of your keyword bids to also be active for synonyms, plurals, misspellings, sounds-like, and other linguistic equivalents. This saves you from having to maintain bids on hundreds of nearly identical terms. Proxy Bidding. Set your max price on any term, and the system will bid for you, so that you'll maintain your coveted position in the search results, even if someone out bids you at 2am. Dynamic search term interpolation We can insert into your listings title, description, or destination URL, the search terms entered by the user. This will easily aid you in implementing ROI Tracking systems, and tailoring your listing to the searcher's preferences Positional "Smart Bidding" Pick your position, from 1 to 10, the maximum bid amount ... and we'll automatically bid all of your keywords $0.01 above the listing currently at that position. This allows you to pinpoint where you show up in the results, under your terms, easier than ever before. Killer keyword research tool. Dig deep into our logs, see what's been searched, what the current bids are, and our suggestions. From within the research tool, a single click is all it takes to add that word to your listing, automatically.

Money Savers & Enhancements 10% Deposit Match on every deposit Premium "Effective Bids" You may elect to effectively raise your bid prices by opting into our monthly premium bidding system. Users of this system pay a monthly premium that would raise their keyword bids globally for sorting purposes, yet the actual bid price would remain much lower. For example, an advertiser bidding $0.10 on a given keyword, who elects to pay a flat fee of $150.00 per month, would have that keyword "effectively bid" at $0.25, or 150% above their stated bid. On a search, they would be sorted as though they'd bid $0.25, but on the click, they would only pay their actual bid price of $0.10. This is a very inexpensive way to increase your positioning. In this example, 2,000 clicks at .10 would cost a total of $250.00 (2,000 clicks at $0.10 and the $150.00 flat fee), while another advertiser bidding at a straight $0.25 (without paying a bid enhancement fee) would pay $500.00 for those same 2,000 clicks. Effective Bid Amounts are also affected by your listing's performance Even without paying a monthly fee, you can still take advantage of our effective bidding enhancement. As your listings get more clicks (i.e.: as they grow in popularity, and therefore relevance), we'll begin applying some automatic increases in your effective bid prices. This costs you nothing. Over time, assuming your listing is popular, enhancements will "kick-in" at a rate of 1% per 1,000 click throughs. Higher ROI, through more effective targeting. As you can see by reading our Mission Statement, and our Partner Requirements, we are committed to serving smaller market segments. Rather than try and feed our XML to anyone that'll take it, we will distribute only targeted segments of our search results to websites and partners whose content and demographics we feel match the targeted segment that we send to them. This will increase the likelihood of your listing appearing before someone that's a more qualified lead for you, someone that's already browsing a website related to your keywords. It's our stated goal to ensure the highest quality traffic ... your ROI is our primary concern.

The openPPC Project makes, as one of its stated goals of operation, a priority in making the bidding and advertising process as easy and pain-free as possible. We work directly with our advertisers, and our Category Operators, to constantly change and tweak the system to make it easier, more intuitive, and better overall for you, the advertiser. The trends we set, are adopted every day by the PPC industry as standard practice..... We must be doing something right ;)

Become an advertiser today. Fill out our Advertiser Application now, and you'll be eligible the best in targeted traffic tomorrow.